Join us for this practical workshop where we create high-level journey mapping templates and discover the insights and processes required to bring this valuable technique to life.
This workshop will be hosted in central London. It is an an opportunity to learn from Meridian West experts as well as your industry peers.
We will cover:
1. The key things you need to get started with journey mapping.
2. How to identify the journeys and moments that matter most to your clients.
3. How to define your key growth audiences, the journey stages they go through when they engage with your firm and their needs.
4. Techniques for using feedback and assessing sentiment at each stage to identify what you are doing well and what is causing friction.