In this session, Meridian West and Squiz discuss how AI is changing the way clients discover expertise – and how to check whether your thought leadership is ready.
In just 30 minutes, you will learn:
– See what is changing in client discovery. How buyers now research issues and form shortlists using AI tools.
– Understand why good content gets missed. How AI platforms retrieve information, and what makes content invisible to them.
– Weigh up the commercial risk. What it costs when your expertise is absent, misrepresented or hard to verify.
– Apply six AI readiness checks. A practical way to assess access, structure, question coverage, specificity, consistency and competitiveness.
– Start with one high-value need. Which topics and assets to assess first, instead of a full content overhaul.
