The next 12 months will see B2B and professional services firms facing important strategic questions head on. Which firms will rise to meet the challenges ahead, and which will feel the pressures intensify?
To help navigate the year ahead, Meridian West has gathered a selection of guests for our annual looking ahead webinar. Together we will explore some of the most urgent questions facing our industry, and the role of strategy, marketing and business development teams in guiding their firms to meet this moment. These will include:
What is the right balance between investing in people and technology to fuel growth?
How are client perceptions of value changing in an AI-enabled delivery environment, and how can firms best respond?
What does a decline in industry client satisfaction tell us about changing competitor landscape?
What are the most successful firms focusing on right now to set themselves up for a prosperous 2027 and beyond?
This 45 minute webinar hosted by Alastair Beddow with Ben Kent and guests, will look at how these trends are playing out for the professional services market across North America and Europe.