25 years helping B2B firms understand their clients, build their brand and lead their thinking.

Events

Creating Compelling Narratives For Thought Leadership

Thursday, December 5th, 2024
4:00 pm - 4:45 pm GMT
Virtual roundtable

A workshop in 5 acts:
Act 1: Why do stories matter?
Act 2: Storytelling in practice: example case studies
Act 3: Storytelling: Theory & Techniques
Act 4: Exercise: Advisory campaign
ACT 5: Happily, ever after…

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