25 years helping B2B firms understand their clients, build their brand and lead their thinking.

Meridian West webinar: How is AI changing client listening?

Wednesday, February 7th, 2024
2:00 pm - 2:30 pm GMT
Webinar

Just like other areas of business and professional life, client listening will not go untouched by artificial intelligence (AI). Meridian West’s CLIMB research shows that the most advanced firms are already starting to deploy AI as part of their programs. What are they doing and what this this mean in practical terms?

Join Ben Kent (Founder Director, Meridian West) and Jon Mulligan (Associate Director, Meridian West) for this 30-minute webinar, as they discuss:

– What are the hurdles and objections to using AI from data security to GDPR barriers and AI hallucinations?
– What are the use cases where AI excels in delivering value to the client listening process?
– Will AI ever replace interviewers?
– What analysis options do AI offer? How does this improve or supplement what the human brain can deliver?

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